{"id":1441,"date":"2025-03-01T12:10:58","date_gmt":"2025-03-01T04:10:58","guid":{"rendered":"https:\/\/www.taisoltech.com\/?p=1441"},"modified":"2025-03-01T12:10:58","modified_gmt":"2025-03-01T04:10:58","slug":"improve-website-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.taisoltech.com\/ja\/improve-website-conversion-rates\/","title":{"rendered":"B2B \u4f01\u696d\u306f\u3069\u3046\u3084\u3063\u3066\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u7387\uff1f"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1441\" class=\"elementor elementor-1441\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5197ba4 e-flex e-con-boxed e-con e-parent\" data-id=\"5197ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3137cf elementor-widget elementor-widget-text-editor\" data-id=\"d3137cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"font-weight: normal;\"><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\u5728\u6578\u4f4d\u884c\u92b7\u6642\u4ee3\uff0c<\/span><strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\u7db2\u7ad9\u8f49\u63db\u7387<\/span><\/strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\"> \u662f\u8861\u91cf B2B \u4f01\u696d\u7dda\u4e0a\u6210\u6548\u7684\u91cd\u8981\u6307\u6a19\u3002\u7121\u8ad6\u662f<\/span><strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\u7522\u54c1\u8aee\u8a62\u3001\u8a66\u7528\u7533\u8acb\u3001\u8a02\u55ae\u63d0\u4ea4<\/span><\/strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\uff0c\u9084\u662f<\/span><strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\u806f\u7e6b\u8868\u55ae\u586b\u5beb<\/span><\/strong><span style=\"font-size: 18px; color: #383838; text-align: var(--text-align);\">\uff0c\u8f49\u63db\u7387\u7684\u9ad8\u4f4e\u5c07\u76f4\u63a5\u5f71\u97ff\u4f01\u696d\u7684\u71df\u6536\u8207\u5e02\u5834\u7af6\u722d\u529b\u3002\u7136\u800c\uff0c\u8a31\u591a B2B \u4f01\u696d\u7db2\u7ad9\u96d6\u7136\u64c1\u6709\u4e0d\u932f\u7684\u6d41\u91cf\uff0c\u4f46\u8f49\u63db\u7387\u537b\u4e0d\u7406\u60f3\uff0c\u5c0e\u81f4\u5546\u6a5f\u6d41\u5931\u3002<\/span><\/span><\/h1><p>\u7a76\u7adf\u8a72\u5982\u4f55\u512a\u5316\u7db2\u7ad9\uff0c\u8b93\u8a2a\u5ba2\u5f9e\u300c\u6f5b\u5728\u5ba2\u6236\u300d\u8f49\u8b8a\u70ba\u300c\u5be6\u969b\u8cb7\u5bb6\u300d\uff1f\u672c\u6587\u5c07\u70ba\u60a8\u4ecb\u7d39 <strong>\u4e94\u5927\u8f49\u63db\u7387\u512a\u5316\u7b56\u7565<\/strong>\uff0c\u5e6b\u52a9 B2B \u4f01\u696d\u63d0\u5347\u7dda\u4e0a\u696d\u52d9\u6210\u6548\u3002<\/p><hr \/><h2><strong>B2B \u4f01\u696d\u7db2\u7ad9\u8f49\u63db\u7387\u4f4e\u7684\u5e38\u898b\u539f\u56e0<\/strong><\/h2><p>\u5728\u63a2\u8a0e\u5982\u4f55\u63d0\u5347\u8f49\u63db\u7387\u4e4b\u524d\uff0c\u4f01\u696d\u61c9\u5148\u4e86\u89e3\u7db2\u7ad9\u8f49\u63db\u7387\u4f4e\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u4ee5\u4fbf\u63a1\u53d6\u91dd\u5c0d\u6027\u7684\u512a\u5316\u7b56\u7565\u3002<\/p><h3><strong>1. \u7db2\u7ad9\u9ad4\u9a57\u4e0d\u4f73<\/strong><\/h3><ul><li><strong>\u7db2\u7ad9\u901f\u5ea6\u904e\u6162<\/strong>\uff0c\u5c0e\u81f4\u8a2a\u5ba2\u6d41\u5931\u3002<\/li><li><strong>\u9801\u9762\u8a2d\u8a08\u4e0d\u76f4\u89c0<\/strong>\uff0c\u4f7f\u7528\u8005\u627e\u4e0d\u5230\u95dc\u9375\u8cc7\u8a0a\u3002<\/li><li><strong>\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u4e0d\u8db3<\/strong>\uff0c\u5f71\u97ff\u624b\u6a5f\u8207\u5e73\u677f\u7528\u6236\u9ad4\u9a57\u3002<\/li><\/ul><h3><strong>2. \u5167\u5bb9\u884c\u92b7\u672a\u80fd\u6709\u6548\u5438\u5f15\u76ee\u6a19\u5ba2\u6236<\/strong><\/h3><ul><li>\u7f3a\u4e4f\u6e05\u695a\u7684<strong>\u7522\u54c1\u8cc7\u8a0a\u3001\u6848\u4f8b\u7814\u7a76\u3001\u5c08\u696d\u6587\u7ae0<\/strong>\uff0c\u8b93\u8a2a\u5ba2\u7121\u6cd5\u7372\u5f97\u8db3\u5920\u7684\u4fe1\u4efb\u8207\u4e86\u89e3\u3002<\/li><li>\u5167\u5bb9\u672a\u91dd\u5c0d B2B \u8cb7\u5bb6\u75db\u9ede\u8a2d\u8a08\uff0c\u7121\u6cd5\u6709\u6548\u5f15\u5c0e\u6c7a\u7b56\u8005\u63a1\u53d6\u884c\u52d5\u3002<\/li><\/ul><h3><strong>3. \u7f3a\u4e4f\u660e\u78ba\u7684\u884c\u52d5\u53ec\u559a\uff08CTA\uff09<\/strong><\/h3><ul><li><strong>\u806f\u7d61\u6211\u5011\u6309\u9215\u4e0d\u660e\u986f<\/strong>\uff0c\u5c0e\u81f4\u8a2a\u5ba2\u7121\u6cd5\u5feb\u901f\u63d0\u4ea4\u8a62\u554f\u55ae\u3002<\/li><li><strong>CTA \u8a2d\u8a08\u8207\u6587\u6848\u7f3a\u4e4f\u5438\u5f15\u529b<\/strong>\uff0c\u7121\u6cd5\u6709\u6548\u5f15\u5c0e\u7528\u6236\u5b8c\u6210\u8f49\u63db\u3002<\/li><\/ul><h3><strong>4. \u8868\u55ae\u904e\u65bc\u8907\u96dc\uff0c\u964d\u4f4e\u7528\u6236\u586b\u5beb\u610f\u9858<\/strong><\/h3><ul><li>\u8a62\u50f9\u6216\u806f\u7d61\u8868\u55ae\u554f\u984c\u904e\u591a\uff0c\u8b93\u8a2a\u5ba2\u671b\u800c\u537b\u6b65\u3002<\/li><li>\u7f3a\u4e4f\u300c<strong>\u5373\u6642\u56de\u61c9\u6a5f\u5236<\/strong>\u300d\uff0c\u8b93\u8a2a\u5ba2\u586b\u5beb\u8868\u55ae\u5f8c\u672a\u80fd\u7372\u5f97\u5feb\u901f\u56de\u8986\u3002<\/li><\/ul><h3><strong>5. \u7f3a\u4e4f\u6578\u64da\u5206\u6790\u8207\u6e2c\u8a66<\/strong><\/h3><ul><li>\u6c92\u6709\u5b9a\u671f\u76e3\u6e2c\u7db2\u7ad9\u6578\u64da\uff0c\u7121\u6cd5\u638c\u63e1\u4f7f\u7528\u8005\u884c\u70ba\u8207\u8f49\u63db\u74f6\u9838\u3002<\/li><li>\u7f3a\u4e4f A\/B \u6e2c\u8a66\uff0c\u7121\u6cd5\u78ba\u5b9a\u54ea\u4e9b\u8a2d\u8a08\u8207\u5167\u5bb9\u6700\u80fd\u63d0\u5347\u8f49\u63db\u7387\u3002<\/li><\/ul><hr \/><h2><strong>\u4e94\u5927\u7db2\u7ad9\u8f49\u63db\u7387\u512a\u5316\u7b56\u7565<\/strong><\/h2><p>\u8981\u63d0\u5347 B2B \u4f01\u696d\u7db2\u7ad9\u7684\u8f49\u63db\u7387\uff0c\u9700\u5f9e<strong>\u6280\u8853\u3001\u5167\u5bb9\u3001\u8a2d\u8a08\u3001\u884c\u92b7\u8207\u6578\u64da\u5206\u6790<\/strong>\u7b49\u591a\u500b\u89d2\u5ea6\u9032\u884c\u512a\u5316\u3002\u4ee5\u4e0b\u4e94\u5927\u7b56\u7565\uff0c\u5c07\u5e6b\u52a9\u4f01\u696d\u6709\u6548\u63d0\u5347\u8f49\u63db\u7387\uff0c\u589e\u52a0\u5546\u6a5f\u3002<\/p><h3><strong>1. \u63d0\u5347\u7db2\u7ad9\u901f\u5ea6\u8207\u4f7f\u7528\u8005\u9ad4\u9a57<\/strong><\/h3><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u52a0\u5feb\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6<\/strong><\/p><ul><li>\u4f7f\u7528 <strong>CDN\uff08\u5167\u5bb9\u50b3\u905e\u7db2\u8def\uff09<\/strong>\uff0c\u52a0\u901f\u5168\u7403\u8a2a\u5ba2\u7684\u5b58\u53d6\u901f\u5ea6\u3002<\/li><li>\u6700\u4f73\u5316\u5716\u7247\u8207\u7a0b\u5f0f\u78bc\uff0c\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684 HTTP \u8acb\u6c42\u3002<\/li><li>\u9078\u64c7\u9ad8\u6548\u80fd\u4e3b\u6a5f\uff0c\u78ba\u4fdd\u4f3a\u670d\u5668\u904b\u884c\u7a69\u5b9a\u3002<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u512a\u5316\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57<\/strong><\/p><ul><li>\u63a1\u7528 <strong>\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/strong>\uff0c\u78ba\u4fdd\u7db2\u7ad9\u5728\u624b\u6a5f\u3001\u5e73\u677f\u8207\u96fb\u8166\u4e0a\u5747\u80fd\u5b8c\u7f8e\u986f\u793a\u3002<\/li><li>\u6e1b\u5c11\u884c\u52d5\u7248\u7db2\u7ad9\u7684\u984d\u5916\u8f09\u5165\u5143\u7d20\uff0c\u78ba\u4fdd\u5feb\u901f\u6d41\u66a2\u3002<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u7c21\u5316\u5c0e\u822a\u8207\u9801\u9762\u4f48\u5c40<\/strong><\/p><ul><li>\u5c07**\u91cd\u8981\u8cc7\u8a0a\uff08\u7522\u54c1\u4ecb\u7d39\u3001\u6848\u4f8b\u3001\u806f\u7d61\u65b9\u5f0f\uff09**\u653e\u5728\u660e\u986f\u4f4d\u7f6e\u3002<\/li><li>\u6e1b\u5c11\u8907\u96dc\u7684\u591a\u5c64\u7d1a\u9078\u55ae\uff0c\u78ba\u4fdd\u8a2a\u5ba2\u80fd\u8fc5\u901f\u627e\u5230\u6240\u9700\u5167\u5bb9\u3002<\/li><\/ul><h3><strong>2. \u5167\u5bb9\u884c\u92b7\uff1a\u63d0\u4f9b\u9ad8\u50f9\u503c\u8cc7\u8a0a<\/strong><\/h3><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u5efa\u7acb\u5c08\u696d\u5167\u5bb9\uff0c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u5ea6<\/strong><\/p><ul><li>\u63d0\u4f9b <strong>\u7522\u54c1\u767d\u76ae\u66f8\u3001\u6280\u8853\u6307\u5357\u3001\u5ba2\u6236\u6210\u529f\u6848\u4f8b<\/strong>\uff0c\u8b93\u8a2a\u5ba2\u7372\u5f97\u8db3\u5920\u8cc7\u8a0a\uff0c\u589e\u52a0\u4fe1\u4efb\u611f\u3002<\/li><li>\u64b0\u5beb <strong>\u90e8\u843d\u683c\u6587\u7ae0\u3001\u7522\u696d\u8da8\u52e2\u5831\u544a<\/strong>\uff0c\u5438\u5f15\u76ee\u6a19\u5ba2\u6236\uff0c\u63d0\u9ad8\u7db2\u7ad9\u6d41\u91cf\u3002<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u5229\u7528\u5f71\u7247\u8207\u52d5\u614b\u5167\u5bb9\u63d0\u9ad8\u53c3\u8207\u5ea6<\/strong><\/p><ul><li>\u88fd\u4f5c <strong>\u7522\u54c1\u793a\u7bc4\u5f71\u7247\u3001\u4f7f\u7528\u8005\u898b\u8b49\u5f71\u7247<\/strong>\uff0c\u8b93\u8a2a\u5ba2\u66f4\u76f4\u89c0\u4e86\u89e3\u7522\u54c1\u512a\u52e2\u3002<\/li><li>\u4f7f\u7528 <strong>\u4e92\u52d5\u5f0f\u5167\u5bb9<\/strong>\uff08\u5982\u8a08\u7b97\u5de5\u5177\u3001\u6e2c\u9a57\u8868\u55ae\uff09\u4f86\u63d0\u5347\u7528\u6236\u53c3\u8207\u5ea6\u3002<\/li><\/ul><h3><strong>3. \u5f37\u5316 CTA \u8a2d\u8a08\uff0c\u63d0\u5347\u8f49\u63db\u7387<\/strong><\/h3><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u8a2d\u8a08\u5438\u5f15\u4eba\u7684 CTA \u6309\u9215\u8207\u6587\u6848<\/strong><\/p><ul><li>\u4f7f\u7528 <strong>\u300c\u7acb\u5373\u8a66\u7528\u300d\u3001\u300c\u514d\u8cbb\u8aee\u8a62\u300d\u3001\u300c\u7d22\u53d6\u5831\u50f9\u300d<\/strong> \u7b49\u5f37\u8abf\u884c\u52d5\u7684\u8a5e\u5f59\u3002<\/li><li>\u78ba\u4fdd CTA \u6309\u9215\u984f\u8272\u8207\u80cc\u666f\u5f62\u6210\u5c0d\u6bd4\uff0c\u63d0\u9ad8\u53ef\u898b\u5ea6\u3002<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u5c07 CTA \u653e\u7f6e\u65bc\u95dc\u9375\u4f4d\u7f6e<\/strong><\/p><ul><li>\u5728 <strong>\u9996\u9801\u3001\u7522\u54c1\u9801\u3001\u6587\u7ae0\u5167\u5d4c CTA \u6309\u9215<\/strong>\uff0c\u8b93\u8a2a\u5ba2\u96a8\u6642\u53ef\u9032\u884c\u8f49\u63db\u52d5\u4f5c\u3002<\/li><li>\u6e1b\u5c11\u5e72\u64fe\u6027\u5f48\u8df3\u8996\u7a97\uff0c\u78ba\u4fdd\u8a2a\u5ba2\u4e0d\u6703\u56e0\u70ba\u904e\u591a\u5e72\u64fe\u800c\u96e2\u958b\u7db2\u7ad9\u3002<\/li><\/ul><h3><strong>4. \u7c21\u5316\u8868\u55ae\u586b\u5beb\u6d41\u7a0b<\/strong><\/h3><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u6e1b\u5c11\u8868\u55ae\u6b04\u4f4d<\/strong><\/p><ul><li>\u53ea\u8981\u6c42<strong>\u5fc5\u8981\u8cc7\u8a0a<\/strong>\uff08\u5982\u59d3\u540d\u3001\u516c\u53f8\u540d\u7a31\u3001\u806f\u7d61\u65b9\u5f0f\uff09\uff0c\u964d\u4f4e\u8a2a\u5ba2\u7684\u586b\u5beb\u8ca0\u64d4\u3002<\/li><li>\u4f7f\u7528 <strong>\u81ea\u52d5\u586b\u5beb\u6280\u8853<\/strong>\uff0c\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u3002<\/li><\/ul><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u5c0e\u5165\u5373\u6642\u56de\u61c9\u6a5f\u5236<\/strong><\/p><ul><li>\u4f7f\u7528 <strong>Chatbot\uff08\u804a\u5929\u6a5f\u5668\u4eba\uff09<\/strong>\uff0c\u63d0\u4f9b\u5373\u6642\u56de\u61c9\uff0c\u63d0\u9ad8\u5ba2\u6236\u8aee\u8a62\u7387\u3002<\/li><li>\u8a2d\u7f6e <strong>\u81ea\u52d5 Email \u56de\u8986\u6a5f\u5236<\/strong>\uff0c\u8b93\u8a2a\u5ba2\u77e5\u9053\u4ed6\u5011\u7684\u8a62\u554f\u5df2\u88ab\u63a5\u6536\uff0c\u4e26\u6703\u7372\u5f97\u56de\u61c9\u3002<\/li><\/ul><h3><strong>5. \u5229\u7528\u6578\u64da\u5206\u6790\u8207 A\/B \u6e2c\u8a66\u6301\u7e8c\u512a\u5316<\/strong><\/h3><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/2705.svg\" alt=\"\u2705\" \/> <strong>\u76e3\u6e2c\u7db2\u7ad9\u6578\u64da\uff0c\u4e86\u89e3\u8a2a\u5ba2\u884c\u70ba<\/strong><\/p><ul><li>\u4f7f\u7528 <strong>Google Analytics<\/strong>\u3001<strong>Hotjar<\/strong> 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